ASKO Pop-Up Showroom: Shaded northern lights – discover Black Steel

Under the Northern Lights, ASKO’s new colour is born. Milano, 9-14th of April.

Black Steel embodies the essence of ASKO, a market leading premium brand of kitchen, laundry and professional appliances. Black Steel is all about the passion for details, innovation and smart functionality, highlighted by the pure Scandinavian design. Discover the new meaning of elegance in the ASKO showroom in Milano this April and bring the magical reflection of the lights in your home.
The location The ASKO pop-up shoowroom will be located in the pitoresque Via Modinnina and will showcase a selected range of appliances. Just a 10 minute walk from Salone del Mobile.
The products Black Steel embodies the essence of ASKO, a market leading premium brand of kitchen, laundry and professional appliances. Black Steel is all about the passion for details, innovation and smart functionality, highlighted by the pure Scandinavian design.
The brand ASKO is Scandinavian specialist in high quality kitchen and laundry appliances. Its products are developed by combining traditional craftsmanship, user driven innovation, passion for design and commitment to environmental protection. They are water and energy efficient and are built to last longer.

What we will show

Award-winning design

Don’t miss the opportunity to check other amazing ASKO products and Red Dot and Good Design Awards winning products. Ovens combined with the unique vacuum and warming drawers, the stylish hood in hob, refrigerators that create the perfect microclimate for different food, dishwashers with the market’s largest and most flexible basket systems and other ASKO appliances combine advanced technology with the functionality to bring the best chefs’ high standards in every home.

 

Come experience award-winning design

The Black Steel experience

Black Steel is our latest development of the ASKO Craft range. With the Craft range, as well as in all our other products, we aim for utmost functionality combined with modern Scandinavian design. Black Steel is available in all appliances in the Craft range. With its diagonally brushed surface, complemented with a splash of colour, it is a modern interpretation of classic stainless steel. With the new addition, the Craft range comes in three different colours: classic Stainless Steel, soft Graphite Black and stylish Black Steel, all playing to ASKO’s interpretation of Scandinavia: understated elegance, high-quality craftsmanship and natural materials.

Come experience Black Steel

Enjoy a different level of freshness: Nordic Fresh

To understand how our new Nordic Fresh fridges and freezers work, we must first learn from nature. For example, different plants need different environments to grow strong. Some need sun and a dry climate, others need shade and moisture. The same principle applies to storing fresh food in a fridge or a freezer. We have mimiced nature to create microclimates within a single fridge, offering the best possible storage conditions for different types of food.

Come experience our Nordic Fresh range

Laundry care - the ASKO way

Despite our 65 years in the industry, we do not rest on our laurels, we always strive to understand how we can make our products even better. When designing our range of laundry appliances, we did our best to learn from real people, finding out what they think are the biggest problems in the laundry room. We combined these insights with our years of experience in both domestic and commercial laundry to create a generation of good-looking, user-friendly, innovative and long-lasting washing machines and tumble dryers.

Come experience our range of Laundry equipment