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Why ASKO
Millions of people all over the world have Scandinavian household appliances from ASKO in their homes; high quality, durable products with innovative solutions. We offer a full range of Kitchen and Laundry appliances that will meet and often exceed our customer's expectations for many years to come.
It started back in 1950 in Vara, Sweden, with an innovative young man' s dream to build a washing machine for his mother to make her life easier.

ASKO has always been committed to environmental protection. We continuously strive to find the most environmentally friendly solutions and economical use of resources. Our machines are water and energy efficient and are built to last longer.

ASKOs appliances are exported and distributed by sales companies in main markets Nordics, USA and Australia as well as 50 other markets world wide.

ASKO is a part of the Gorenje Group, one of Europe’s largest white goods appliance manufacturers with about 10,500 employees (2016). The Gorenje Group is represented in more than 90 countries worldwide.

For more information about Gorenje please visit www.gorenje.com.

History

The Asko story is a good one. It started back in 1950 in Vara, Sweden, with an innovative young man' s dream to build a washing machine for his mother to make her life easier.

Today, more than 65 years later, ASKO is a Swedish brand that is inspired by Scandinavian values such as functional, minimalistic design, high quality and environmental responsibility. As Scandinavians we are ambitious, honest people with a feeling for quality and respect for the environment.

Our products are manufactured with extremely high quality demands and we are driven by a passion to create products that are destined to become a much loved part of your home and your life.

Important Asko years

1918 Finnish carpenter Aukusti Asko-Avonius founded the ASKO furniture group.

1938 UPO metal production was founded, producing for instance baby carriages and steel piping beds.

1950 The first washing machine is produced by Karl-Erik Andersson in Vara, Sweden, Junga Verkstäder is established.

1952 First Finnish household appliance – a refrigerator – is produced in Lahti.

1953 First washer is produced in Lahti.

1957 First cooker is produced in Lahti.

1958 First cold iron is produced in Lahti.

1967 First dishwasher is produced and export starts from Vara.

1972 First built in ovens are produced in Lahti.

1975 First tumble dryer is produced in Vara.

1978 Asea acquire Junga Verkstäder, change of name to Asea Cylinda.

1980 Own sales organizations established in Norway, Denmark, USA, Australia and New Zeeland.

1988 ASKO acquire ABB Cylinda, change of name to ASKO Appliances.

1990 New cooker factory and central warehouse in Lahti.

2000 Antonio Merloni acquire Asko Appliances.

2006 ASKO launches co-designed Kitchen and Laundry care concepts.

2009 ASKO launches in Sweden.

2010 New owner of Asko Appliances: Gorenje Group, Slovenia.

2014 Asko Appliances AB move headoffice to Lidköpping, Sweden.

Quality

ASKO, Highest conceivable quality Inspired by Scandinavia

At ASKO we design and manufacture premium quality appliances with our Scandinavian touch in form and function. Ever since we began to produce washers in the early 1950s our goal has been to produce premium quality products that will meet and exceed our customers’ expectations for many years to come.

Our quality proceess include that we test ALL products before they leave the factory. Any machine that fails to pass our gruelling tests never leave the factory.

Today we offer a full range of kitchen and laundry appliances and we are proud that our machines meet the highest demands on design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. Accordingly, since 1995 we have also been certified to ISO 9001, which guarantees that our products are always of the highest conceivable quality.

Design

ASKO Elements Range, Designed kitchen appliances

The combination of everyday functionalism, environmental concern and clean, pleasant lines is the principal hallmark of Scandinavian design – and that of ASKO. The fundamental idea is that carefully designed products should increase people’s quality of life. To distinguish ourselves on a market of cluttered, complex and voluptuous designs, we aim for a soft, humanistic minimalism based on the principle of quiet being the new loud.

The key elements of Scandinavian design – understated elegance, high quality craftsmanship and natural materials – are reflected in ASKO’s design language. Much emphasis is also placed on functionality. We strive to make life easier by offering truly user friendly interfaces, integration of practical functions and trouble-free, durable products that please people for a long time.

Scandinavian design

Look at any prominent Scandinavian design and you'll see that it has certain distinctive characteristics. Such as clean lines, successfully combined with often ingenious functionality. We're talking about products that are so easy to use, that they're incredibly advanced. Each detail has a purpose, each solution a reason.

Scandinavian design has its own aesthetic expression and appearance. The foundations are purity, simplicity and naturalness, themes which recur in the design language and choice of colors and materials.

Design is not only about appearance, however. One of the distinguishing features of Scandinavian design is that just as much emphasis is placed on function and ergonomics. ASKO's household appliances are part of this Scandinavian heritage. We never compromise on the choice of materials, components or functional solutions.

Environment

it is natural for us to preserve and protect our environment

Our factories have always had nature on their doorstep. Therefore it is natural for us to preserve and protect our environment. We continuously strive to find the most environmentally friendly solutions and economical use of resources in the manufacturing of our products. By caring for our environment we work to minimize the environmental impact of all our activities and products.

The ASKO factories also have environmental certification in accordance with ISO 14001 which means that everything is done as environmentally friendly as possible.

An example of this is that all components in our appliances that weigh more than 50 grams are labelled for recycling.

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