Millions of people all over the world have Scandinavian household appliances from ASKO in their homes; high quality, durable products with innovative solutions. We offer a full range of Kitchen and Laundry appliances that will meet and often exceed our customer's expectations for many years to come.
ASKO has always been committed to environmental protection. We continuously strive to find the most environmentally friendly solutions and economical use of resources. Our machines are among the most water and energy efficient on the market.
80 per cent of the appliances are exported and distributed by sales companies in Norway, Denmark, USA, Australia, New Zealand and Russia.
ASKO Appliances is a part of the Gorenje Group, one of Europe’s largest white goods appliance manufacturers with about 10,900 employees (2009). The Gorenje Group is represented in more than 70 countries worldwide.
For more information about Gorenje please visit www.gorenje.com.
The Asko story is a good one. It started back in 1950 in Vara, Sweden, with an innovative young man' s dream to build a washing machine for his mother to make her life easier.
Today, more than 60 years later, ASKO is a Swedish brand that is inspired by all the typical Scandinavian values such as functional, minimalistic design, high quality and environmental responsibility. As Scandinavians we are ambitious, honest people with a feeling for quality and respect for the environment.
Our products are manufactured with extremely high quality demands and we are driven by a passion to create products that are destined to become a much loved part of your home and your life.
Important Asko years
1918 Finnish carpenter Aukusti Asko-Avonius founded the ASKO furniture group.
1938 UPO metal production was founded, producing for instance baby carriages and steel piping beds.
1950 The first washing machine is produced by Karl-Erik Andersson in Vara, Sweden, Junga Verkstäder is established.
1952 First Finnish household appliance – a refrigerator – is produced in Lahti.
1953 First washer is produced in Lahti.
1957 First cooker is produced in Lahti.
1958 First cold iron is produced in Lahti.
1967 First dishwasher is produced and export starts from Vara.
1972 First built in ovens are produced in Lahti.
1975 First tumble dryer is produced in Vara.
1978 Asea acquire Junga Verkstäder, change of name to Asea Cylinda.
1980 Own sales organizations established in Norway, Denmark, USA, Australia and New Zeeland.
1988 ASKO acquire ABB Cylinda, change of name to ASKO Appliances.
1990 New cooker factory and central warehouse in Lahti.
2000 Antonio Merloni acquire Asko Appliances.
2006 ASKO launches co-designed Kitchen and Laundry care concepts.
2009 ASKO launches in Sweden.
2010 New owner of Asko Appliances: Gorenje Group, Slovenia.
2014 Asko Appliances AB move headoffice to Lidköpping, Sweden.
At ASKO we design and manufacture premium quality appliances with our special Scandinavian touch in form and function. Ever since we began to produce washers in the early 1950s our goal has been to produce premium quality products that will meet and often exceed our customers’ expectations for many years to come.
The way we see it, white goods should last for a long time. That’s exactly what our designers aim for as they meticulously analyse every detail. And the results are amazing. In our washing machines for example, we use fewer components than our competitors, but still our machines wash cleaner, use less water and electricity, and last longer.
In practice, our quality procedures mean that we test ALL products before they leave the factory. Any machine that fails to pass our gruelling tests never leave the factory. Every fine detail, right down to component level, is tested up to 12,500 hours, equivalent to at least 20 years' use.
Today we offer a full range of kitchen and laundry appliances and we are proud that our machines meet the highest demands on design, function, durability and environmental awareness. They wash cleaner, use less water and energy, and last longer. Accordingly, since 1995 we have also been certified to ISO 9001, which guarantees that our products are always of the highest conceivable quality.
The combination of everyday functionalism, environmental concern and clean, pleasant lines is the principal hallmark of Swedish design – and that of ASKO. The fundamental idea is that carefully designed products should increase people’s quality of life. To distinguish ourselves on a market of cluttered, complex and voluptuous designs, we aim for a soft, humanistic minimalism based on the principle of quiet being the new loud.
The key elements of Swedish design – understated elegance, high quality craftsmanship and natural materials – are reflected in ASKO’s design language. Much emphasis is also placed on functionality. We strive to make life easier by offering truly user friendly interfaces, integration of practical functions and trouble-free, durable products that please people for a long time.
Look at any prominent Scandinavian design and you'll see that it has certain distinctive characteristics. The main ones are simple lines, successfully combined with often ingenious functionality. We're talking about products that are so simple, that they're incredibly advanced. Each detail has a purpose, each solution a reason.
Scandinavian design has its own aesthetic expression and appearance. The foundations are purity, simplicity and naturalness, themes which recur in the design language and choice of colours and materials.
Design is not only about appearance, however. One of the distinguishing features of Scandinavian design is that just as much emphasis is placed on function and ergonomics.
ASKO's house hold appliances are part of this Scandinavian heritage. We never compromise on the choice of materials, components or functional solutions. For example, the unique drop-down door on the washing machine is not only functional, it takes your laundry set to a higher aesthetic level. With all doors closed, the laundry set is a perfect design match, with the ventilation grille of the tumble dryer providing a subtle, well-balanced difference. The pure, exclusive exterior will find an equally natural place in a reception kitchen or in the laundry room. Whether stacked or placed side by side, they are probably the world’s best looking couple (of their kind).
Our factories have always had nature on their doorstep. Therefore it is natural for us to preserve and protect our environment. We continuously strive to find the most environmentally friendly solutions and economical use of resources in the manufacturing of our products. By caring for our environment we work to minimize the environmental impact of all our activities and products.
Our machines are among the most water and energy efficient on the market. In 2007 we were proud to introduce the world’s first Swan labelled dishwasher in our range, side by side with our Swan labelled washing machine (also the world’s only one – so far). The Swan label is the most well known Nordic Ecolabel for health and environmentally friendly products, and a Swan label certifies that the certified products meet very strict and tough demands on environment and quality. In the US our machines are recommended by Energy Star, an organization that helps consumers choose energy-efficient, good value and environmentally friendly products.
The ASKO factories also have environmental certification in accordance with ISO 14001 which means that everything is done in as environmentally friendly a way as possible.
An example of this is that all components in our appliances that weigh more than 50 grams are labelled for recycling.
All ASKO washers & dishwashers on the US market have earned the Energy star. This symbol helps consumers to identify products that saves energy and protects the environment.
Swan - well-known Nordic Eco Label: In 2007 we were proud to introduce the world’s first Swan labelled dishwasher in our range, side by side with our Swan labelled washing machine (also the world’s only one – so far).
FSC labelled paper: As an important part of our environmental work we have taken the natural choice to print our International brochures on FSC labelled paper.